Case Study
ZM Communication helped NetPLUS with an efficient, multipurpose CRM that streamlined their B2C conversions and improved website development and lead management.
Client
NetPLUS College
Industry
Education
Graduation Rate
88.9%
The Challenge
NetPLUS College of Informational Technology is a registered private career college recognized across Canada and worldwide for helping students begin new careers since 1999. With an approach to “bring the real world into the classroom,” NetPLUS has been employing top industry professionals with extensive backgrounds in Cisco, Microsoft, VMWare, and Palo Alto.
When NetPLUS College sought out the help of ZM Communication, they found themselves looking for ways to manage their dynamic assets smoothly and efficiently for improved lead and system management. Another objective was to increase their student reach within a demographic of young, passionate millennials looking for stable career pathways.
There were three basic challenges which needed to be tackled:
The website wasn't up to the mark, nor was their Lead Management System. All essential data had to be uploaded manually.
The previous system was outdated; it was inherently slow, which was accredited to the high bounce rate.
The website design was quite simple compared to the current design trends; it had failed to keep up not just aesthetically but technologically.
Capitalizing on their proven record of accomplishment of providing High-Tech training with programs that provide all the necessary skills for gaining employment in Canada and abroad, NetPLUS College wanted to streamline their lead management significantly.
The Solution
NetPLUS chose ZM Communication to develop and execute the perfect lead management system to boost its leads and website management. Using Customer relationship management (CRM) technology for managing NetPLUS’ improved services and interactions with current and potential users, ZM Communication provided NetPLUS with a system to stay connected to users, streamline processes, and improve profitability. The well-thought-out Customer relationship management (CRM), was developed with MERN Stack:
It enabled the staff manager to log in to the CRM as super admin and manage the lead inquiries, contact inquiries, professors, courses, along with activities, emailing and course calendar for impactful results.
For a more aesthetically and technically enhanced website the website was developed on React.js. The visual and functional appeal was improved with quality graphics and mobile-optimized design that reduced the bounce rate successfully.
Results
ZM Communication monitored the overall success in terms of activity monitoring of staff and students, better and easier course scheduling, improvement of relations with potential students, and better strategic decisions to boost lead generation. While working with NetPLUS College and implementing the CRM solution, the process maximized the team’s time and productivity.
Today, NetPLUS College continues to thrive in the education industry, with more and more students joining them and successfully graduating while “100% job-ready” for future professional successes.
Results
ZM Communication monitored the overall success in terms of activity monitoring of staff and students, better and easier course scheduling, improvement of relations with potential students, and better strategic decisions to boost lead generation. While working with NetPLUS College and implementing the CRM solution, the process maximized the team’s time and productivity.
Today, NetPLUS College continues to thrive in the education industry, with more and more students joining them and successfully graduating while “100% job-ready” for future professional successes.