The traditional marketing model relies on getting exposure from the product’s unique selling point and then hoping that a percentage of the potential consumer base will purchase the product. Some examples of this are yellow pages, radio adverts, emails, TV commercials, magazine ads, and brochures. These conventional methods are no longer as effective as they once were, mainly because they’re overdone and redundant. A survey concluded that an estimated 14% of people trust such ads while the remainder prefers user review of the product or service. This statistic is crucial in helping develop the importance of digital marketing, especially social media marketing, in our minds.
In the wake of the boom of social media, small- and large-scale businesses have embraced social media as the go-to platform to build their brands. This step has improved their standing as brands while also boosting sales figures.
As a business owner looking to enhance your social media presence, the burning question remains, whether to hire an in-house team or outsource the handling of your socials? This article will witness the merits of outsourcing your social media management to a social media marketing agency.
1. Saves time
Updating Facebook pages, Instagram accounts, and daily postings on Twitter can be a time-consuming activity. That is unless, of course, you have a creative team of experts standing by at your disposal and handling your social media accounts. You can then divert your attention and resources to other pressing matters, knowing fully that your social accounts are in safe hands.
2. Reaching Your Target Audience in A Tangible Way
Outsourcing your social media management needs doesn’t necessarily mean that your product’s message or USP gets lost in the shuffle. The content you put out is ultimately in your control, and it can still be engaging, inspiring, useful, and personalized for your customers. It doesn’t have to be automated or robot-like. The latter might be the case if you hire a social media marketing company that doesn’t know what it’s doing; you might want to look out for that! On the other hand, the best marketing companies and services will help you connect and engage with your audience in a more appealing way that retains the power of your marketing message.
3. A Breath of Fresh Air for the Creativity of Your Marketing
The top social media marketing management teams can be a tremendously helpful asset to your online marketing campaigns. They usually recommend running campaigns involving offers, promotions and competitions as well as creating SEO blog articles. These steps will ensure that your brand is in the limelight.
4. Building Repute in the Market
Becoming the market leader and thus developing certain credibility is the most important thing to cement your status in the long run. Social media management teams can help you in this aspect by making tailor-made content for your business and target audience. This content will allow you to remain in touch with your consumer base and will keep your name in their minds.
5. Content Monitoring
Content monitoring will allow you to test what works and what doesn’t work. Now, that’s not to say that every marketing strategy employed will be 100 percent efficient. Still, monitoring content will allow you to make tweaks and adjustments based on customer feedback, whether positive or negative. A good social media marketing company will enable you to do just that in the best way possible.
6. Detailed Monthly Reporting
Your online marketing needs to be quantifiable, and an outsourced social media management company ought to provide you with prompt monthly reports to better assess your ROI and determine which campaigns are and aren’t beneficial for your business.
7. Bolstered Search Engine Rankings
The best social media management teams have the experience and know-how to maximize your online presence to help your business get better rankings on search engines like Google, Yahoo, and Bing! A better ranking via SEO best practices will mean more traffic to your website, which means more potential customers. Truthfully speaking, people outside of the professional online marketing circle rarely know the ins and outs of SEO and businesses not employing the services of a digital marketing company might be missing out.
8. Feedback on Your Products and Services Analyzed
Don’t undervalue the power of using references to the products/services you’re trying to market because it significantly impacts on your sales figures. Word-of-mouth is free advertisement for your products or services and getting people talking about them is the best way to bring in better revenues for your business via social forums. In this case, a social media management team can be ahead of the curve by anticipating this influx of new customers and getting there first.
9. Incremental Programs Keep Costs Down
When you compare the costs of traditional means of marketing with social media marketing campaigns, you will see why the old ways are outdated. TV, newspaper and magazine ads can be expensive but social media marketing can be much cheaper on the other hand. The funds can be invested later on to ramp up your social media marketing campaigns, it is much less risky. A palpable social media presence can be built in much less if you can retain the services of a reputable social media marketing firm.
If you are a business owner looking to hire a social media marketing agency in Toronto, then it’s better to stop browsing because that is where we step in! ZM communication will help you stay updated with the latest digital marketing trends in Canada while also providing top-notch social media marketing services.